Juan Morales

•LED lighting B2C consumer products •Direct portfolio lifecycle, from strategic planning to tactical optimization •Bridge between product, tech and non-tech teams to ensure a broad understanding of business objectives •Develop and execute a differentiated product vision, strategy and roadmap across well-defined customer segments •Effectively leading change and profit maximization •Manage multi-discipline teams •Empower leadership practices to attract, develop, motivate and retain product talent

•Global P&L for 4 product lines •Set and maintain global pricing guidelines •Negotiations •Global Market analysis •Market research and benchmarking •Managed execution of MARCOM strategies •Supervise prod. training to Sales, Marketing, distributors, and customers •Managed product lifecycle and portfolio roadmap •Drive the R&D process to deliver products on time and budget •Implement profit maximization activities by driving cost reduction and price maximization •Cross-functional direct reports

Senior Product Marketing Mgmt Launch of an LED lighting business in NAFTA. Direct marketing programs and strategy. Negotiated pricing and managed launch of high-tech lighting products in a retail environment. Program Manager Directed a team in the R&D and launch of 7 LED automotive products. Developed go-to-market plan towards OEM customer specs. Oversaw business and pricing strategies. Led cross-functional global development/operations teams. KAM for customers in Mexico, US, Canada, and Europe.

Concentrations in Marketing, Business Strategy, Finance Chicago, IL

Master of Science in Engineering (MSE) - Manufacturing Systems Engineering – Operations University of Michigan - Dearborn, MI (2003)

B.S. Mechanical and Electrical Engineering – Graduated with Honors (ITESM) - Monterrey, Mexico (1997)