Julia Ebner

Joined the Levy Europe founding team with a mandate to build the first integrated marketing function for Europe. • Recruited the marketing team across design and junior marketing management; produced communication materials and pitch documents hands-on during the start-up phase • Set up a European operating model for pitches and communication campaigns, initially without a dedicated team or budget, by working with specialist functions across Compass Group • Built an integrated marketing strategy and functi

Built the Creative Innovation function within Sportradar’s newly established Innovation Unit, covering positioning, communications, product design and new digital products. • Developed innovation strategies and new business cases; aligned product, technology, marketing and sales leadership around a shared innovation roadmap • Realigned the Venture Solutions programme with a strategy consultancy; developed and implemented its market positioning and marketing and communications strategy. The programme subseq

Promoted with a mandate to develop Sportradar’s design department into a global Creative Studio and build Marketing Operations as a new function. Scope: multi-million-euro global budget | 11 direct reports | 2 global brands | 12 business units • Redesigned the global marketing operating model, introducing governance, KPI-based performance management and scalable processes for briefings, approvals and collaboration between marketing and design; established operational tracking in Jira • Reduced marketing c

Helped build the product marketing function for Sportradar’s new sports entertainment business. • Developed and implemented the product marketing strategy and built scalable go-to-market processes across product, sales and marketing • Took a global rebrand that could not be delivered under the original approach through to rollout with a new concept and positioning; this led to the mandate to build the design team • Led eight product marketing campaigns that increased product sales by an average of 210% wit

Recruited by BTD to build up sports marketing with D-Unit (WPP); until the acquisition by Sportradar, initially entrusted with stabilising a business-critical digital project. • Delivered the BSC Young Boys club app for iOS and Android as a white-label platform with Swisscom, working with a ten-person development and design team • Conceived BetADS with D-Unit in 2016: an early programmatic advertising product based on live sports data and odds, and a forerunner of the Sportradar ad platform • Completed the

Founded and built two agencies in Germany and France, focused on strategy, business development, brand and digital innovation. • Provided creative direction, strategy and brand consulting for sports clients including Hamburger SV, FC St. Pauli, the German Olympic Sports Confederation and SPORTFIVE • Developed positioning, brand and business concepts for rights holders, federations and agencies • Conceived and developed a content platform for digital sponsorship and fan experience, serving clubs, federation

Developed brands, marketing execution and sales collateral for the commercial rights of major clubs, leagues and federations. • Developed brand identities and sponsorship concepts for clients including Hamburger SV, Borussia Dortmund and the German Football Association • Member of the core pitch team behind two of SPORTFIVE’s most significant new business wins: the 2006 FIFA World Cup and UEFA EURO 2008

Delivered sponsorship, marketing and live event projects in professional sport, including work for FC St. Pauli, HEW Cyclassics and Holsten City Man. When a Hamburg city derby involving FC St. Pauli was moved to the then AOL Arena at short notice, I produced the complete venue dressing and staged the arena as the Millerntor-Stadion.

Viermonatige Vollzeitweiterbildung zur Analyse digitaler Geschäftsmodelle und zur strukturierten Bearbeitung unternehmerischer Fragestellungen. Vertiefung von Consulting-Methoden und betriebswirtschaftlichen Grundlagen in vier Modulen.