Julia Heidinger

4.5 years experience advising leading MedTech and Pharma companies on commercial transformation initiatives with proven ability to bridge strategy and execution: Conducted market assessments and HCP interviews to inform go-to-market decisions, developed target business capability maps and strategic roadmaps to achieve commercial excellence, optimized commercial processes and customer journeys, collected and prioritized business requirements, served as PMO in global CRM transformation programs

Optimized customer journeys for eCommerce car sales, developed a marketing strategy for care car products, conducted market and competitor analysis

Created executive presentations to support the strategic transformation toward a data-based customer journey steering, created program status reports, collected requirements to enhance a program management tool

Created information sheets, presentations and newsletters for students, processed ERASMUS documents, maintained database, guided students on studies and internships abroad, supported QM

6-week social marketing and support project in a local NGO

Conducted market and competitor analysis, created sales materials such as product information sheets, supported preparation of quotes, maintained database

Marketing, Studies Abroad

Marketing, Studies Abroad