Julia Kamalova

•Driving retail marketing strategy across 6 CIS countries. Delivered +37% retail growth, +4% orders, & 7% new user conversion. •Achieved 172-377% ROI. Led "Big Occasions" campaigns & implemented product-led marketing mechanics. Focused on localized execution in competitive SuperApp retail. •Implementing product modifications in the Picker app to support key marketing mechanics (e.g., 2=1 offers, auto-refunds, personalized carousels), to align product logic with campaign goals.

•Managed national promo calendar (e-commerce/offline retail, >30 campaigns), boosting ROI by 20% via analytics. •Developed exclusive SKUs & generated over €1.6M in revenue. •Optimized formats, saving ~€23.5K and reducing manufacturing load by 12%. Led packaging transitions (e.g., recyclable materials) and relaunched Petshop.ru's nutrition zone, boosting conversion.

•Supported the transition to electronic invoicing for B2B fuel card clients using SAP and 1C, reducing processing errors and operational costs. •Supported trade-facing operations for key accounts (BMW, Komatsu, Schlumberger), streamlining bonus tracking and promotional workflows in coordination with key account managers, improving reporting accuracy and operational speed.