Julia Werner

• Scouting and evaluating new trends and benchmarks in the sponsorship & live experience industry. • Pointing out opportunities in relation to portfolio structure and activation principles. • Developing strategic decision-making criteria and fields of development for partnerships and platforms in relation to further development and/or reorientation • Negotiating strategic partnership agreements for Swisscom and portfolio brands

Responsible for all live experiences & sponsorships in a co-leadership with Andrea Meier. We provide brand experience, branded content, digital interactions as well as promotions and action driven campaigns. Our division provides conferences, roadshows, sports-, culture and B2B sponsorship such as: Swiss-Ski Main Sponsorship, Presenting Partner of the Energy Music Events, Partner of the Swiss Football League and all Clubs playing in the Super League, Partner of the SEF as well as the Digital Festival.

Sponsorship & Live Experiences render the Swisscom brand tangible and provide context and content for the marketing of our products. Relevant, emotive topics make for customer experiences with the wow factor. The Sponsorship & Live Experience Team for Residential Customers is responsible for both Swisscom's own events and those it sponsors, such as the Alpine World Cup, Energy Air, the Swiss Football League partnership and all of our consumer fair exhibitions.

Trainee 1. Projekt: Event Managerin, Live Marketing bei Residential 2. Projekt: Customer Experience Management bei Corporate Business Units

Schwerpunktfach: strategisches Marketing Management Nebenfach: Wirtschaftsrecht

Marketing/Management

Hauptfach: Betriebswirtschaftslehre Nebenfach: Volkswirtschaftslehre