Julius Kriwet

Supported the development and implementation of digital native advertising campaigns at Ad Alliance, including concept creation, campaign optimization, reporting, data analysis, and presentation preparation. Collaborated with digital editorial teams and various Ad Alliance concept units while creating campaign concepts, visualizations, and campaign documentation. Gained insights into cross-media marketing and the platform-independent media environment of RTL Deutschland.

Supported Amazon advertising activities at Moin Marketing, an agency focused on optimizing advertising performance for brands and sellers. Conducted keyword and competitor research across European marketplaces and supported the setup of Amazon advertising campaigns, including Sponsored Product, Display, and Brand Ads. Assisted in account management through campaign analysis, evaluation, and continuous optimization, while also supporting new customer acquisition via email and phone.

Gained practical experience in marketing and communication at IP Dynamics as part of a dual study program. Managed social media channels, created content for websites and professional publications, and contributed to PR. Developed and optimized website content and landing pages using WordPress, created presentations and marketing materials, and helped organize internal and external events. Additionally, contributed to customer projects, document management, and preparing customer data for processing.

Experience in account management and communication consulting at BrawandRieken Communications, a full-service advertising agency. Conducted competitor and communication analyses, contributed to the development and implementation of social media ideas, performed research for new business activities, prepared internal creative briefings, and handled advertising material orders for clients including Tom Tailor, DAV, and Rügenwalder Mühle.

Santiago de Chile

Santiago de Chile

Major: (International) Marketing Minors: Economic Sociology Organization & Personnel Thesis: The Impact of Product-Harm Crisis Response Strategies and Pre-Crisis Brand Reputation on Consumers' Willingness to Buy in the Food Industry; Grade: 1,0

Fachrichtung Marketingkommunikation & PR Bachelorarbeit: Markenführung in Dienstleistungsunternehmen – Möglichkeiten und Grenzen einer systematischen Markenentwicklung am Beispiel ausgewählter Unternehmen der IT-Branche