KC Khoo

PFM is fame for Julie’s Peanut Butter sandwich biscuits in >65 countries. . • Produce Gift-with-Purchase quickly to inspire sales for the next 12 mths. . • Propose strategy with insights to reposition Oreo brand to our advantage. • Plan for 7 brands including Love Letters, Oat 25, in 4 sub-categories with Trade Marketing, Sales, Agencies, report to Assistant General Manager. .• Prepare annual brand plans, budgets, product innovation/renovation.

Sold A&W, Schweppes, Dasani, Minute Maid, w/o Coke, Sprite at the time. • Achieve monthly sales goals. • Exceed >120% of mthly goals in Feb, Mar. • Doubled customers: Jan to 120 in Mar, to 318 in June. • Coach 4 recruits. • Apply customer insight that earn referrals for over 12 coolers with RED.

One of five world’s 5-star airlines, USD 33 million per annum in Malaysia. . • Generate market insights and integrated marketing communication plan. • Craft local strategy & brand activities comply HQ direction, image, budget. • A&P, TVC, PR, Retail POSM, Launch, Sponsor, Event, Investm't analysis, • Co-brand w/ BMW, Bar Council, EUMCCI, etc. • Media FAM trip to Doha 2x. • Launch internet booking engine (IBE). • Hands-on Google Analytics, Adwords, achieve IBE growth: 2008/'09: +139%, '09/'10: +132

CGPA 3.75 / 4