Kalib Brayer

. Execute strategic and tactical plans for multi-channel analysis, optimization, and growth. Established and delivered to key marketing metrics around distribution, engagement, and revenue such as CPA, MRR, CPI, USP, active users, churn, retention & burn rate. . Assist in all aspects of the marketing plans for the team including the development and implementation of campaigns for developing growth experiments, ROI analysis, budget planning, predictive analysis, and modeling.

. Subject matter expert responsible for managing and on-boarding a team of 60+ contractors. . Planned and executed training, policies & procedures, and feedback methods to drive the quality and growth of groundbreaking Facebook products. . Established strong XFN relationships with Engineering, Legal, & other teams. . Have received recognition on numerous occasions for going above and beyond to provide exceptional user experiences.

. Assist with the development and improvement of new marketing products for Facebook. . Analyze data to identify trends for project needs, metrics, staffing, and scalability of the project. . Interfaced directly with a database of over 4,000 active Facebook users. . Gathered and synthesized UX KPIs to identify user trends. . Conducted product experiments through means of A/B testing that as a result, influenced the rollout of new features and increased audience engagement.

. Responsible for SHIFT’s 3rd party merchandising program; managed all day-to-day QA, and inventory placements on external sites. . Strong understating of customer lifecycle and customer service as well as management across key stakeholders within SHIFT (i.e Market Leads, Sales, Mechanical Teams & Finance). . Acted as lead customer analyst on multiple pilot programs with the goal of expanding SHIFT’s revenue channels through external partnerships.

Data analysis, data visualization, drawing conclusions from structured, semi-structured and unstructured data sets. Website design wit HTML and Java.

Focused on human behavior and interaction with advertisements and specific brands.

Neural networks and brain behavior/relationships.