Kanika Choudhary

What The Food is a healthy food startup based in Berlin. Leading and Working on the first launch of the brand and product

• Conceptualized, managed, lead the launch of a new subsidiary for an emerging new field as the sole and youngest project manager/leader in close cooperation with the senior management with a focus on business strategy, branding and marketing. • Created and managed €100k budget and profit and loss reports. • Conceptualized, implemented and managed a comprehensive multi media strategy including podcasts • Developed and managed the content strategy, on-page and off-page efforts, and social media initiatives

Actively worked on the company website's UI and UX, Social media marketing and Employer Branding. Currently leading the launch of a new subsidiary.

Developed the brand identity, the launch strategy and and now executing the multi-media strategy and social media marketing & campaigns (channels include Facebook, Instagram, Snapchat, Pinterest, TikTok & Linkedin) for Jazba (https://jazbacurators.com/) and Stumble (https://www.stumble.one/)

Developed & taught lectures with over 100 academically and socially diverse Bachelor & Master students on: 1. Brand Identity Creation where I helped students launch a mock start up of their own and coached them on how to develop the brand & the business and launch the same. 2. Storytelling for branding and marketing purposes focused on the power & technique of storytelling and its important in a world with a Transmedia culture.

• Designed and conducted over 50 A/B testings in various campaigns and analysis of Push Notif ications and applied the results to support the global growth strategy. • Authored the master thesis on the topic of “Effects of Push Notifications in Mobile Applications” with the company.

Developed and bootstrapped the data collection, reporting and analysis infrastructure by automating processes with advanced Excel skills to make it more efficient and effective.

Conducted the end to end process of affiliate marketing which included research, contracting & communicating with the affiliates & analysis of relevant KPI's for diverse marketing channels for the DACH & CEE regions. Used the following softwares: Jira, CCI, EI, Google Analytics, Affiliate Networks like CJ, Kwanko, AWIN, Affilinet

Tracked, analyzed, and reported data on digital marketing campaign performance. Implemented the company's presence and content on varying social media platforms.

Worked with businesses across a wide range of sectors to improve their financial and strategic model by acquiring an indepth understanding of business plans, SWOT analysis & market dynamics. Briefly worked in project financing which involved: • Thoroughly analyzing records of present and past operations with a focus on financial statements and ratios. • Preparing educated projected future revenue and expense reports.

• Handled key areas in the audit like Revenue, Taxation, Receivables, Planning, documentation, analytical research & reasoning for industries like Media, Power/Electricity, Irrigation, Shipping, Equipment & Controls, FMCG • Utilized strong mathematical, accounting and communication skills to effectively excel at work and receive: 1. PwC Experience Award 2. Above and Beyond Award (twice) 3. PwC Experience Award, given by the Regional head of India 4. PwC India Foundation Honor Certificate

Grade: A Activities and societies: CBS TVActivities and societies: CBS TV Specialization in Digital Marketing through courses like: -Digital Strategy Development -Digital Storytelling and Content Creation -Advanced Digital Marketing (SEO, SEA, Analytics, Email, Affiliate) -Online and Social Media Management -Omni-channel Commerce -Social Media Monitoring -Media Planning -Cultures of Consumption -Innovation Management and Digital Transformation

Studied the following subjects: Tax, Accounting, Financial Management, Costing, Strategic Management, IT and Auditing