Karina Furuya

• Conducted market research to help the startup’s co-founders understand, evaluate and narrow down their target customer market, which also included extensive research regarding competitors, regulations, and industry trends.

• Combined several data sources using analytical tools to derive business insights and generated recurring reports for the executive leadership team on how to improve customer experience in targeted areas of focus. • Researched initiatives addressing the escalation drivers and collaborated with stakeholders across different teams to obtain up-to-date information. • Effectively managed multiple deliverables with competing deadlines, while also proactively working on ad hoc requests.

• Conducted primary and secondary research, designed recommendations, and implemented solutions to increase student engagement such as creating an online educational platform and developing a tailored communication plan. • Developed strategic indicators to assess the online project’s performance and presented the results at team meetings. • Travelled for work purposes and organized monthly events for 300 students and external partners in two cities.

• Supported the Supply Chain team by working with database editing and management, and price and supplier research. • Edited manuals and protocols to improve performance of healthcare workers on the field.

Specialized in Finance and International Business Participated on a university exchange during third year at FGV EAESP in Sao Paulo, Brazil