Wilbert Gantvoort

HMT delivers high quality AI-driven personalization and optimization software solutions, based on ground-breaking research by researchers from the Massachusetts Institute of Technology (MIT) and Erasmus University Rotterdam. Applications of our unique morphing technology work for many different applications and industries. From advanced website personalization and optimization, to improvement of treatment success rates in healthcare. Send a message to wilbert@hypermorphingtechnologies.com for more info!

Provide online marketing advice, data gathering and performance monitoring, trend watching, provide trainings, maintain tooling, coverage of all functional/technical issues within the team.

Available for strategic and operational online marketing consulting, as a speaker at events, for guest lectures, or to provide training. Areas of expertise include: SEO, SEA, website optimization (A/B testing, usability, personalisation, etc.), data analysis (set up (Google Analytics / Tag Manager), monitoring, dashboarding), email marketing, social media (paid campaigns and organic), media/display campaigns and copywriting / content marketing.

Responsible for optimizing all digital marketing and communications activities and planning and managing technical development projects in the area of marketing and communication, including SEO, SEA, Analytics, social media, UX, A/B testing, email campaigns, etc. Next to this: Manage both small and large-scale projects surrounding digital marketing and communication initiatives, including (but not limited to) the RSM intranet and RSM Mobile.

RSM is ranked amongst Europe’s top 10 business schools for education and amongst the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management. In the position of Online Marketing Manager, I am responsible for optimising all digital marketing and communications activities, and to develop a vision and strategy on RSM’s use of the digital marketing tool palette (including SEO, SEA, web statistics, social media, etc).

Responsible for the maintenance and online marketing of the 3form websites for the EMEA region (mainly focussed on Europe and Middle East). Websites and marketing in 7 languages: English, Dutch, German, French, Italian, Spanish and Polish. Wide range of activities, including content management, web tracking (Analytics), SEO, e-mail marketing, online partnerships throughout Europe, display advertising, photography and design, creating online sales tools (iPad apps) and involved in various other projects.

Initiate, set-up and manage online marketing campaigns including the design of creatives. Design, build and send e-mailings and optimize the e-mail campaigns. Search engine optimization (SEO), search engine marketing (SEA), and affiliate marketing. Design, build and maintain websites, managing hotel acquisitions: Handle existing contracts, domain transfers, build new hotel websites and integrate the new hotels within our own channels and the E-commerce department.

Design, build and maintain websites for other companies and exploitation of own (affiliate) websites.

Responsible for communication- and media policy and internet activities.