Karlijn Eskens

Strategy execution w. budget responsibility of up to €800,000 Managed expansion into 6 new European markets. Led M&A integration of two competitors. Reached break-even at The Cloakroom in 5 months by optimizing performance with a remote sales team of 40 FTE Coordinated transformation initiatives, resulting in a 20% increase in AOV Digitized key operational processes, resulting in a 50% increase in productivity Built and led high-performing functional and cross-functional teams Rolled out OKRs company-wide

Key tasks and responsibilities included: • Set up operational structure of the organization and program • Communications & PR • Relationship management of the main sponsors • Organization of Demo Day, a large-scale pitch event for ±350 people

Strategic Planning & Team Building: Led strategic planning and corporate development, built a 10-person sales & marketing communications Product development: Spearheaded development of a digital event management tool, delivering innovative solutions tailored to customer and market needs

Venture building: Drove Stirrr venture development; raised €150K seed funding through strategic investor engagement and business case development

Strategic advisory: Advised on digital business models and M&A strategy. Co-led a national publishing market study with KPMG, which influenced industry practices

Strategic Marketing Management

New media & digital culture