Karlijn Eskens

Driving a 500% increase in lead acquisition, contributing 27% to FY2024 marketing-generated rev. Implementation of Salesforce in under 5 months, resulting in cost savings of €15K Introduced OKRs across all departments Developed shared Product Vision and Roadmap with R&D. Transitioned to agile working Built new 4-person team. Managed a €1.1M annual budget; drove marketing-sourced leads 9% under target cost Developed a comprehensive CX strategy aligned with Sales & Service teams

New Product Launch: Developed and led the launch of ‘GESKE Beauty’, a €10M+ strategic beauty tech line combining hardware, skincare, and an AI-powered mobile app International Expansion: Led international expansion of EIS.de into 2 European markets within 6 months PMO Development: Created the Project Management department from scratch, introducing portfolio management processes to align strategic execution with business objectives

Strategy execution w. budget responsibility of up to €800,000 Managed expansion into 6 new European markets. Led M&A integration of two competitors. Reached break-even at The Cloakroom in 5 months by optimizing performance with a remote sales team of 40 FTE Coordinated transformation initiatives, resulting in a 20% increase in AOV Digitized key operational processes, resulting in a 50% increase in productivity Built and led high-performing functional and cross-functional teams Rolled out OKRs company-wide

Operational foundation: Set up core operations for early-stage VC-backed accelerator, built and maintained strong relationships with key sponsors Investor engagement: Organized investor day with 350+ investors and key players in the European startup world

Strategic Planning & Team Building: Led strategic planning and corporate development, built a 10-person sales & marketing communications Product development: Spearheaded development of a digital event management tool, delivering innovative solutions tailored to customer and market needs

Supercrew advises on subjects ranging from business communication, online strategy, change management, and develops new business concepts. Key responsibilities: - Business planning for Stirr, which I later joined as Director of Operations - Fundraising: raised 150.000 € in funding through business angels - Digital concept development for web & mobile applications

Strategic advisory: Advised on digital business models and M&A strategy. Co-led a national publishing market study with KPMG, which influenced industry practices

Strategic Marketing Management

New media & digital culture