Karlijn Eskens

Driving a 500% increase in lead acquisition, contributing 27% to FY2024 marketing-generated rev. Implementation of Salesforce in under 5 months, resulting in cost savings of €15K Introduced OKRs across all departments Developed shared Product Vision and Roadmap with R&D. Transitioned to agile working Built new 4-person team. Managed a €1.1M annual budget; drove marketing-sourced leads 9% under target cost Developed a comprehensive CX strategy aligned with Sales & Service teams

New Product Launch: Developed and led the launch of ‘GESKE Beauty’, a €10M+ strategic beauty tech line combining hardware, skincare, and an AI-powered mobile app International Expansion: Led international expansion of EIS.de into 2 European markets within 6 months PMO Development: Created the Project Management department from scratch, introducing portfolio management processes to align strategic execution with business objectives

Strategy execution w. budget responsibility of up to €800,000 Managed expansion into 6 new European markets. Led M&A integration of two competitors. Reached break-even at The Cloakroom in 5 months by optimizing performance with a remote sales team of 40 FTE Coordinated transformation initiatives, resulting in a 20% increase in AOV Digitized key operational processes, resulting in a 50% increase in productivity Built and led high-performing functional and cross-functional teams Rolled out OKRs company-wide

Operational foundation: Set up core operations for early-stage VC-backed accelerator, built and maintained strong relationships with key sponsors Investor engagement: Organized investor day with 350+ investors and key players in the European startup world

Strategic Planning & Team Building: Led strategic planning and corporate development, built a 10-person sales & marketing communications Product development: Spearheaded development of a digital event management tool, delivering innovative solutions tailored to customer and market needs

Venture building: Drove Stirrr venture development; raised €150K seed funding through strategic investor engagement and business case development

Strategic advisory: Advised on digital business models and M&A strategy. Co-led a national publishing market study with KPMG, which influenced industry practices

Strategic Marketing Management

New media & digital culture