Marcia Delgadillo

Consultant

Incisive and resourceful marketing, business development and administrative professional.

Manage marketing services for PR, marketing and business development agency.

In charge of member relations; manage promotion, communication and administration of CMCP member benefits and resources.

Served as Member-at-Large on Bay Area Steering Committee of West Region; previously served on Executive Board as Member-at-Large, Membership Chair, Treasurer and Secretary.

Oversee all aspects of firm's business development and marketing initiatives for all offices worldwide. Manage inbound marketing and promotional strategy. Institute marketing and business development initiatives to yield new business. Successfully coach attorneys on business development and marketing, and assist with their efforts. Manage social media presence and firm blogs. Manage client, community and media relations and communications.

Increased exposure and recognition for JAMS and its alternative dispute resolution (ADR) providers by facilitating key practice development programs. Supported ADR service providers and practice development managers (PDMs) with JAMS regional business imperatives. Acted as communication liaison between PDMs and resolution centers.

Provided dedicated marketing/business development support for practice and industry groups. Executed marketing functions including management of firm’s website content, execution of digital and direct mail campaigns, and maintenance of department media and collateral. Integrated and managed firm’s annual marketing events and conferences, including strategic relationships with partner firms, organizations and referral sources.

Implemented marketing activities and strategically supported business development and promotional initiatives for regional offices. Collaborated with firm management to synchronize regional activities with overall firm strategy.

Managed all marketing activities for local office and strategically supported business development and promotional initiatives for office and practice group leaders. Worked with practice groups and individual attorneys to identify external and cross-marketing opportunities. Assisted in market and client research to prepare pitch teams for sales efforts.

Oversaw marketing and business development efforts for 3 Northern California offices of global law firm. Collaborated with the Northern California Marketing Committee and local office managing partners regarding strategic planning activities and implementation. Developed and managed strategic sponsorships. Served as liaison to community and business organizations, and nurtured continuing relationships.

Managed the Pacific North West Area’s strategic development and execution of telemarketing initiatives; increased initiative revenue by 500% for Pacific North West Area in fiscal 1999. Developed marketing strategies for business development initiatives with sales executives and created high quality target lists for sales force. Tracked initiative activity/sales and generated monthly reports. Trained and mentored counterparts in other U.S. territory areas.