Karyna Malikava

- Product Owner for 3 websites: defined product and marketing strategy, executed go-to-market, and drove continuous optimization, increasing traffic and conversion rates. - Launched 2 brands from zero and expanded into international markets (US, Europe, CIS). - Designed and executed growth experiments (including ABM): validated hypotheses and scaled high-performing email campaigns using Clay, Instantly, and Apify. - Owned domain marketing strategy, execution, and KPI tracking, aligning initiatives with busi

Domains: mobile apps, mental health, media & entertainment. - Built and ran B2C email marketing from scratch from strategy and segmentation to launches, testing, and performance analysis for a large audience. - Supported website development by coordinating with external contractors, aligning requirements, and keeping delivery on track. - Сontent management - including planning, publishing, and updates.

- Website development support throughout all stages until launch. Communication with contractors (developers, designers) - Page building and site management (Tilda, Wordpress), SEO. Creation web pages, landing pages, and forms using HTML, CSS in Pardot - Writing articles, announcements, posts, and cases. Сontent distribution - Creation of images, presentations, one pagers, guides - Email marketing: letter writing, collecting a database, mailing, formatting, automation, drip campaigns - Communication with pa

- Project management (communication with team, control and coordination of work, task progress tracking, tasks setting, organization of meetings, writing follow-up and etc.) - Website development process support - Issuing acts and invoices, payment and budget control, agreements preparation, cost estimation - Reports preparation (standard and analytical reports) - Providing communication between clients, developers and the internal team - Communication with clients (including organizing offline meetings), r

- Project Management - Customer support & Site administration - Link building, SEO - Rewriting & copywriting - Ads creation (Google Ads) - Working with PHP, HTML, CSS