Kathrin Gralla
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Kathrin Gralla
- Current 14 years and 1 month, since May 2012
Manager Communication Daimler Trucks projects
Daimler AG
- Current 17 years and 2 months, since Apr 2009
Geschäftsführerin
Der Rote Drache - Fotografie und Kreativberatung
- 2 years and 6 months, Nov 2009 - Apr 2012
Manager Marketing Fuso Europe
Daimler AG
- 2 years and 2 months, Oct 2007 - Nov 2009
Manager Marketing Communication Vans
Daimler AG
Development and implementation of communication strategy, brand development, responsible for classical communication (ads, dealer marketing), branded entertainment (events, sponsoring, co-branding, product placement), films, fairs, communication of alternative propulsion systems.
- 3 years and 1 month, Oct 2004 - Oct 2007
Manager Development Sales Organization/After-Sales
DaimlerChrysler AG, Germany
Development and implementation of after-sales network professionalization strategy and initiation/execution of projects focused on improving customer satisfaction and operational excellence driven by the Block Exemption Regulation (BER). Implementation of Mercedes-Benz TechMasters as brand for professionalization in wholesale and retail worldwide.
- 3 years and 3 months, Jul 2001 - Sep 2004
Executive Assistant to CEO/Senior Manager
DaimlerChrysler South East Asia Pte Ltd, Singapore
Supporting the CEO in all daily business operations, managing the Regional Working Group Asia (covering Asia, Australia, South Africa on CEO-level), participating in strategic projects.
- 1 year and 6 months, Jan 2000 - Jun 2001
Senior Manager Business Operations Development
DaimlerChrysler (China) Ltd. Beijing/P.R. China
Managing strategy implementation for North East Asian markets, developing business plans for forming and restructuring Joint Ventures and other investment projects.
- 1 year and 1 month, Dec 1998 - Dec 1999
Manager Strategy Development Asia
DaimlerChrysler AG Germany/Singapore
Responsible for integrating strategy development processes and procedures for all Asia/Pacific markets. Located in Stuttgart and Singapore.
- 2 years and 11 months, Jan 1996 - Nov 1998
Manager International Executive Development Programs
Mercedes-Benz Marketing Academy, Daimler Benz AG
Responsible for designing and executing training programs for international executives (leadership behavior, financial planning, strategy development, marketing) in cooperation with Universities of St.Gallen and Lausanne, Switzerland.
Ausbildung von Kathrin Gralla
- 2 years and 1 month, Aug 2013 - Aug 2015
Professional Photography
New York Institute of Photography
- 4 years and 1 month, Sep 1990 - Sep 1994
Marketing, Psychology
Hohenheim University (Germany)
Marketing, Communication, Psychology, Consumer Science
Sprachen
German
English
Chinese
French
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