Katia Triggiani

Developing, driving, and executing the retail strategy to influence product mix at retail. P&L responsibility for Microsoft Office for Mac products - Define marketing mix and key programs to influence attach-rates, licenses, revenues and margins - Developing category and retailer investment plans & new routes to market through Digital Distribution. - Set overall strategy for product launch and positioning, marketing campaigns and Point of Sales initiatives

President and Founder of the Munich Chapter. Coordination of 7 board members, responsibility for the club´s growth and Reputation. Volunteer position; international not-for-profit association with more than 3000+ members and more than 90 nationalities. PWN Munich aims to foster personal and professional development and to provide a friendly forum for networking and growth.

- Support to increase Cloud Computing and Virtualization revenues - OEM, Business Development and Sales Management - Business / Strategic Alliance Development and Management - Channel Management & Development - Business team alignment and motivation - Channel Marketing and Channel/Alliance Effectiveness

Program management with resources and budget responsibility - Alliance Management with International partners - CRM and Lead Generation deep knowledge - Online & Community marketing (blog, communities, webcast, webinars, e-learning) - Channel marketing programs

2003/2006 - cooperation for the start up of the new Telecommunication Business Unit - launch of the Voice Services in Italy: positioning, price, competition study and lead generation - relations with analysts - Intranet content manager 2000/2003 - Internal and external communication responsibilities - email marketing and marketing campaigns - event organization in Italy and Germany - public relations - International Intranet content management - presentations and corporate communication

- Support in opening of the Italian branch - daily contacts with the headquarter in NYC in order to analyse data and trends - quantitative and qualitative analysis + presentations at the customers - administration and press relations.

Geomarketing expertise: geo referentiation for retail business: for the opening of new branches on the territory, development of the current business, analysis of the potential new business - project launch on the Italian market, press relations, presentations at university and multinational companies

Georeferentiation of marketing choices. Study of the target on the territory in order to open new company branches, optimize the investments per spending areas, study the preferences of the customers and invest where most potentially profitable.