Katie Dang

- Product management & standardization: support product standardization framework creation; manage product roadmap hub & customer engagement platform - Requirement engineering: create user stories, feature requirements, user onboarding, coordinating with product designers & developers following Scaled Agile Framework - Product UX test & propose 15 improvements - Product & market analysis: develop positioning map; propose a change in product and marketing strategy - Create end-to-end innovation process

- Market & Consumer research: Conducted market, consumer research, persona segmentation, product & concept test - Product & marketing strategy planning: Led the planning team to develop go-to-market strategies, product positioning. Achieved Gold Award Mobile Social – MMA Smarties APAC for Durex Vietnam with 33% growth rate increase - Go-to-market/product strategy: Developed a market entrance strategy (product strategy, marketing positioning and planning) for Hayat in Vietnam, targeting a market worth $167M

- Market & Consumer research: Conducted market research & opportunity assessments, consumer behaviors trends & media trends monthly reports - Marketing strategy planning: Developed Marketing strategy to execution plan that helped increase brand indicators (AAARRR, brand equity) and product sale value by at least 10%, for 30 local and international brands in Technology, Beauty, F&B, Health care, Tourism - Achieved Q-Award (high-performance recognition for best employees of the month)

- Developed the business idea and business model. Pitched to the jury panel of Global Startup Youth ASEAN 2015 and won the top-3 award with seed funding for business establishment - Won 2 startup competition awards (Global Startup Youth ASEAN, Malaysia and GIST Tech-I Pitch Competition, Silicon Valley, US) with a total funding value of 14,500 USD