Keith Taperell

- Successfully built completely new department, through recruitment, team development and implementation of policies, procedures, and processes. - Following a full product review; developed and implemented future product strategies in line with market needs. - Lead merchandise planning for all products, providing strategic development of products that enhances brand image and drives profitable growth. - Manage current product portfolio and lineplan. By thorough sales analysis and timely reviews.

- Working with Brands and Branded Retailers, focusing on the Branded side for strategic development, positioning of ranges and assortment planning; and Buying & Merchandising and store positioning for Retail. - Clients include Levi Strauss & Co. Europe, Nike Europe & Speedo Global. - Worked with business to define merchandise planning and analysis requirements and scope projects.

- Responsible for product selection for Retail Stores & Markets. Spain, Portugal, UK, France, Germany & Italy. - OTB of 4,200,000 units, $126,000,000 at cost, per annum. - Stores encompass approx. 350 outlets. Including SIS Galerie Lafayette & Printemps in France, Selfridges in UK, Levi's® Flagship and Original Levi's® Stores. - Work directly with Levi's® Brand (product development) & Levi's® Creative Design Teams to give Retail guidance on product line; to ensure both Retail needs and direction for