Younes Zelmat

I advise companies and commercial leaders on sales strategy, pricing, key account management and international expansion. Drawing on 15+ years of operational and strategic sales experience across 25+ markets, I help businesses identify commercial opportunities, build effective sales structures and turn strategy into measurable results. Focus areas: • Sales Strategy & Commercial Growth • Pricing Strategy • Key Account Management • Negotiation • Commercial Leadership • International Expansion •

Responsibilities • Held full commercial responsibility for a €12M multi-category P&L across the Swiss wholesale market, with 20–30% NOS share and 70–80% seasonal sell-in volume. • Managed and developed a portfolio of 20 key wholesale partners and ensured high-quality commercial execution across 80–100 POS/doors nationwide. • Led four annual seasonal pre-order cycles, supported in-season trading, and executed data-driven decision-making across all product groups to maximise margin and sell-through. •

Responsibilities • Held full strategic and commercial responsibility for the brand’s development across the DACH region, reporting directly to the CEO and Global Sales Director. • Owned the market P&L, leading the complete commercial agenda and driving end-to-end planning, execution, and performance management. • Managed a Central European wholesale portfolio of 30 strategic accounts and led a regional expansion plan forecasting +60 new customers

Responsibilities • Held full commercial ownership for a multi-category P&L of approx. €15M, covering Tommy Hilfiger and Calvin Klein across strategic wholesale partners in Switzerland. • Led long-term commercial planning, seasonal sell-in cycles, and in-season performance management to drive revenue growth, profitability, and consistent brand positioning. • Delivered accurate product group forecasts and customized assortments at store level based on seasonal performance insights, demand patterns,

Responsibilities • Managed a multi-country international key account portfolio across 20 markets, holding full P&L responsibility for €20M+ annual net sales across wholesale, monobrand, Shop-in-Shop, and multi-brand partners. • Led budget, option planning, and profitability optimisation across all categories, ensuring alignment between commercial targets, margin expectations, and regional market demand.

Responsibilities • Managed and supported a portfolio of 25–35 strategic wholesale partners across Central & Eastern Europe, the Baltics, and Switzerland, contributing to improved regional sell-in and stronger wholesale performance. • Analysed seasonal and in-season partner performance across 50–80 POS, identifying risks, opportunities, and supporting budget planning to strengthen commercial outcomes. • Ensured consistent brand execution across diverse markets

Responsibilities • Provided sales support and operational coordination for major strategic customers, including P&C West, P&C North, and additional key retail partners. • Ensured smooth order management from seasonal assortment preparation to tracking, fulfilment, and issue resolution across multiple internal departments. • Supported account managers and buying teams by preparing order assortments, managing product inquiries, and ensuring accurate, timely communication throughout the buying process. •

Responsibilities • Supported the marketing and brand management team in day-to-day operations, contributing to the planning and execution of brand communication initiatives. • Prepared customer, competitor, and market analyses to support strategic decisions and campaign development. • Coordinated with cross-functional teams, external agencies, and media partners to ensure smooth execution of national and international marketing campaigns. •

Responsibilities * Supported the Business Process Management team in analysing, documenting, and optimising cross-functional business processes across different departments. * Assisted in mapping existing workflows, identifying improvement opportunities, and contributing to process standardisation initiatives. * Coordinated with internal stakeholders to gather business requirements and support the implementation of process improvements. *

Focus Areas * Organizational Psychology & Leadership * Consumer Behavior & Decision-Making * Change Management & Organizational Development * Strategic Management * Negotiation & Communication Psychology * Market Research & Data Analysis * Evidence-Based Decision Making

Focus Areas • Textile & Apparel Management
 • Fashion Supply Chain Management
 • Product Development & Merchandising 
• Retail & Wholesale Management
 • International Sourcing & Procurement
 • Brand Management & Marketing 
• Sales & Distribution Management
 • Business Administration