Kris De Meester

Developing the business for existing and new optical sensors that support ADAS and will make AV's possible..

Directed strategic planning, sales operations, business plans, budgets, quarterly forecasts, P&L management, management staff, new talent recruiting and training, market analysis, target segments, resource allocation, channel distribution, market trend tracking, competitive intelligence, pricing and incentive structure changes. Instrumental role in revenue growth, market share increases, efficiency improvement.

Spearheaded commercialisation, sales, employee team, strategic initiatives, business plans, budgets, forecasts, board reports, sales force coaching, new product development, standardisation program, sales cost reduction, agent conference, safety, customer satisfaction, and company restructuring.

Drove division sales, market share, order intake, sales revenue, SLA contracts, project management leadership team, sales coaching, project-based sales calls, cost reduction, and new system implementation. Critical role in performance turnaround, staff restructuring, new talent hiring, new segments, project business, sales and after-sales team integration, project engineer recruitment, process improvements, and Six Sigma deployment.

Technical Consultant for 4 years and Area Sales Manager for 2 years