Kris Michiels

General business & P&L management of several categories and brands, delivering the marketing plan including financial shape, innovation launch planning, marketing and brand planning and execution Team lead and coaching of managers. In this role, I - amongst others - introduced the Compressed Deodorants onto the BE market, a category game changer.

General business & P&L management of 4 categories and 5 brands, delivering the marketing plan including financial shape, innovation launch planning, marketing and brand planning and execution. Team lead and coaching of managers. Liaising with external and internal partners and departments.

Responsible for creating, executing and evaluating the marketing plans for the "Deo & Grooming" brands (Axe, Dove, Dove Men + Care, Rexona, Williams). Multi-millions business and budgets. - Creation of category strategy and brand strategy - Creation and execution of brand activity plans, including innovation and renovation projects, ATL, BTL, 360° and 365 "on" (digital/social media strategies), portfolio management - People management of assistants & management trainees - Budget and P&L management

Responsible for Unilever marketing projects (cross category / all brands) within Delhaize and Carrefour. From in store activations, shopper insight generation, shopper marketing, to Masse de Marge projects, Direct Marketing, Channel marketing, 360° activation, Digital. People Management

Responsible for Unilever marketing projects (cross category / all brands) within Carrefour. From in store activations, insight generation, shopper marketing, to Margin projects, DM, Channel marketing, 360° activation, Digital

To develop and implement customer/channel specific plans, based on customer & shopper insights, with the objective to profitably grow the customer business and our share within it. Develop and lead cross-category activities at customer. Operating in between the marketing dep. & the sales team and adapting marketing ideas & plans to specific channels. Main responsibilities: - Brand activation and branding within the OOH channels - Route to market modelling - Field efficiency - Evaluating POS

Acting as the link between brand development on the one hand and retailers on the other hand (more specific: Colruyt, Makro, Spar, Vac, ...). Implementing channel plans, organising customer specific marketing actions. Activate Unilever's brands withing the customer. Projects include: - relationship marketing - direct communication - in store activities - Budget evaluation / optimisation

Development of new Youth platform (LookNMeet) that was early adopting in terms of media convergence: coming together of online, print, on event and TV. In this role I had the unique opportunity to further develop the platform. Via profile / fan pages a business model was developed to analyse consumer interests, and offer fans/consumers the right content at the right time. Very innovative in 2004-2005. Spin offs in consumer data mining, commercialization of data, 3rd party marketing programmes etc

Marketing Management Economics Organisational management