Kristina Matveeva

Prototyping and building up geoanalytical products for external and internal usage; Ad-hoc analysis by request of product or process owner; Implementation of new customised approaches of customer base analysis; Search for new data and creation of new metrics for customers’ experience analysis; Work with Telecom data (SAS SQL, PostgreSQL); Work with SAS products (SAS EG, SAS MA, SAS Miner) and visualization tools (Tableau).

Post campaign analysis and advising on how to improve marketing effectiveness and ROI; 
Reports and dashboards creation for presentation of key performance metrics;
 Customer base analysis (segmentations, LTV, RFM analysis) to improve targeting;
 Usage of statistical methods and machine learning techniques to develop predictive models;
 A/B testing and evaluation of new campaign designs effectiveness;
 Work with Telecom data (SAS SQL, PostgreSQL);
 Work with SAS products and Tableau.

Support of sales units in PH with actual info about audience, products and competitors - database analysis: National Readership Survey,
 Marketing Index , Web Index, AdFact.