Kristina Zinner

Owned P&L for digital sales across EU in both B2C and B2B sectors. Managed, developed and empowered my six-member team

As senior product owner for the online shop EU (20 countries), I managed the web shop's product strategy in alignment with all stakeholders and continuously optimized the web shop’s functionality and (technical) performance

As product owner for the online shop EU (19 countries), I both planned product and sprint backlogs, refined user stories and definitions of done and managed the development resources in an agile environment (SCRUM)

Budget management for the digital transformation program (Capex & Opex) and PMO tasks

Integration of new tools such as trbo to optimize onsite personalization. Stream lead for the o2 shop finder relaunch to increase online visibility of approx. 950 o2 shops and partner shops as part of the omnichannel strategy

Implementation, continuous optimization and expansion of a personalized customer approach onsite / in the app of o2online.de and blau.de

Project management within an internal startup in the product innovation area of Telefonica, aiming to to redefine the way mobile ads impact and will be delivered to the customers

Working student in the customer acquisition team for the brands Fonic and Blau