Krystyna Yarmushchyk

- Conducted comprehensive on-page and technical SEO audits to identify areas for website enhancement and optimisation - Configured GA4 and GTM, implementing custom event tracking for advanced website analytics - Collaborated with cross-functional teams including design, content, and IT to propose strategies for website architecture improvements, design refinements, and content optimisation, ensuring a holistic SEO approach

- Delivered SEO audit & actionable recommendations for 28Zoll to boost organic search visibility - Performed a social media audit for Canoe Ville to assess current performance as well as launched and managed a successful paid social media campaign that generated lead - Demonstrated proficiency in marketing fundamentals by completing a final project encompassing business idea development, market research, crafting a marketing mix, branding, and building a comprehensive marketing strategy

- Created, refined, and published SEO-optimised blog content to bolster organic search ranking and visibility - Leveraged AI tools to enhance marketing strategies for a more efficient and effective content creation process - Collaborated on the development of an entrepreneurial case study, focusing on decision-making processes