Kubilay Candan

-Commercial strategy and analytics for a data-driven e-commerce business serving an international, multi-market customer base. -Demand forecasting, inventory analysis and sales performance analysis reducing stock-out/overstock risk and improving planning efficiency. -BI dashboards and analytical reports in SQL and Tableau, tracking commercial KPIs, translating data into actionable business decisions. -Built customer segmentation and market analysis to identify growth opportunities across international markets

- Monitored FX, counterparty, and treasury risk via client trading, flagging irregular activity. - Used SQL-based reconciliation to monitor fund flows, cutting resolution time by 50%. - Applied SQL-based anomaly detection, flagging irregular trades, cutting risk by 20%. - Boosted retention 50% via KPI definition, Tableau, Power BI dashboards, cohort analysis. - Led team of 6–15 across 2–5 countries; worked with Sales, Marketing, Operations, Treasury. - Published daily market bulletins for ~500 clients.

- Provided market analysis and investment guidance to clients, interpreting financial market developments and trading opportunities within regulatory guidelines. - Contributed to daily market bulletins through fundamental and technical analysis of financial markets.

- Provided FX market education and investment guidance to prospective and existing clients within SPK regulatory framework. - Conducted client acquisition through telephone sales, face-to-face meetings, and financial seminars. - Delivered MetaTrader 4 platform training, including technical analysis tools and trading functionality. - Managed client and prospect information through CRM systems and Excel-based tracking, supporting relationship management and follow-up processes.