Kurt Heiden

Successfully integrated the SIG's work into the International Game Developer's Association (IGDA). Achieved fundraising and marketing goals consistently for this organization servicing video game professionals and educators. Provided event management, evangelism and logistics for trade events. The IASIG (www.iasig.org) publishes proposals for interactive audio standards. The markets impacted by the work of the IASIG include video games, interactive TV, mobile audio, and audio education.

Global marketing strategy, event management, and digital marketing for high end digital music server and network music player technology.

Manage complex product launches within a global luxury brand. Project manage integrated marketing plan and content calendar using Agile principles. Project management of iOS-based software sales tools including AR and other resources for internal sales teams and OEM automotive accounts. Apply PMP project management methods to all projects. • Managed exhibit presence at CES 2018, 2019 and 2020 (and 2021 online) • Established digital event standards and practices for the automotive division

• Launched and managed three artist relations programs and four monthly newsletters • Managed all online content for six corporate web sites and four micro-sites Managed and provided performance analysis for all social media outreach, web sites, artist relations and sponsorships. Established communications policies, procedures and strategies for six unique company brands. Created and distributed worldwide weekly e-newsletters and managed PR firm relationship.

Sought new business opportunities and managed existing account relationships to maximize the value of partnerships • Worked with mobile game publishers, carriers, base-band IC providers and handset manufacturers to integrate our technologies and services • Created outbound marketing/communications materials and managed press relations for musical instrument division • Actively engaged trade organizations and standards bodies

Retail merchandising, sales and training on audio products for Fry’s, Best Buy, Circuit City, and others • Conducted, gathered and reported retail channel marketing research

Managed product development in the consumer electronics, automotive and broadcast markets • Established branded technology adoption on ESPN, CBS, ABC, NBC, FOX and PBS • Created sales assistance portfolio. Sales increased 28% • Launched program for ad agencies resulting in TV commercials from Anheuser-Busch and others • Managed launch of pro audio software and hardware products, facilitating expanded licenses

Conducted developer outreach and evangelism for gaming and MP3 player SDKs. • Established EAX as the most widely used audio enhancement technology for AAA games • Managed major accounts including Apple, Microsoft, SquareSoft, id Software, Sony/989, and 3D Realms • Partnership management efforts brought widespread connectivity to our products from third party developers

Designed sound effects and composed music for computer games including Ace Ventura, Cold Blooded, Return to Krondor, G-Nome, Dominion and Monty Python & the Quest for the Holy Grail.

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