Laetitia Chaumeron

Freelance digital marketing consulting with a focus on email marketing, campaign management, and website builds for hospitality, tourism, and events clients. - Built and managed email marketing campaigns for small business clients - Built websites on Squarespace and Shopify; average lead increase of ~20% per client. - Built two SaaS prototypes (hospitality and PDF) from concept to working product. - Ran Google Ads (SEM/PPC) campaigns for IT services clients

Sole marketer responsible for digital marketing strategy, email marketing, campaign management, social media, and brand across a portfolio of 16 properties (motels and restaurants) in QLD, NSW, and NT. - Managed two email databases, grew one by 10% and the other by 900% respectively in 3 months - Redesigned restaurant website attracted 22,000+ visitors in the first month. - Managed 32+ social media accounts - Refreshed marketing collateral - Trained a new team member - Built an internal SharePoint system

Marketing specialist role within a national property valuation firm (real estate sector). - Organised and managed client-facing events and recruitment-focused paid advertising campaigns. - Designed and updated marketing collateral aligned with brand guidelines. - Contributed to client acquisition strategies to support local brand awareness. - Provided internal marketing training to departments to build digital marketing capability.

Digital production and digital marketing role at a marketing agency contracted to PwC globally. - Managed website content updates and digital asset management using Adobe Experience Manager (AEM) across 10+ PwC global offices. - Led two digital producers through a global AEM system migration - Optimised Google Ads (SEM/PPC) for PwC Australia, NZ, and AsiaPac; reduced CPC by 5% and improved conversion rates by 12%. - Conducted user acceptance testing (UAT) and quality assurance for a global site migration.

Marketing and events role at a not-for-profit cultural organisation in Brisbane. - Launched the "French Movie Nights" event series, doubling event attendance. - Managed digital marketing campaigns and paid social media advertising, increasing audience engagement by 10%. - Built strategic partnerships for promotional campaigns, increasing sponsorship revenue. - Created and scheduled content across digital channels and managed community communications.

- Processed high volumes of JobKeeper financial claims for apprentices during the COVID-19 pandemic. - Maintained high compliance and documentation standards, minimising rejection rates. - Coordinated directly with employers to ensure timely claim resolution.

- Planned, launched, and optimised paid campaigns for three clients in professional services and educational sectors. - Ensured strategic alignment of campaigns with client KPIs, optimising across Google Ads and social ads. - Delivered performance dashboards via Google Data Studio, enabling real-time decision-making. - Acted as key client liaison, delivering weekly reports and presenting campaign insights.

- Supported SEM and PPC campaign development using Google Ads and Facebook Ads Manager. - Produced post-campaign reports under tight deadlines, informing future media spend and creative strategies. - Wrote and edited blog articles for the brand using Drupal CMS, contributing to the SEO content library.

- Responsible for bringing the Flawless Trading brand to market - Developing brand image through marketing tools, including social media marketing and direct marketing campaigns - Oversee the process of building up the business according to the target market needs - Manage and coordinate a team to ensure efficient preparation of the Flawless launch

- Service and event organisation at the newly opened Einstein Café, Bayerischer Platz

- Translating product descriptions from German to French

- Catering at big events such as premieres at the Friedrichpalast Berlin and Berlinale - Catering at private company events and in hotels

- Internship in the 66/ E Double diagnosis station at kbo Isar-Amper-Klinikum - Assisting doctors and psychologists in their daily work - Taking part in multiple therapies, such as musical therapy, art therapy. group therapy, equitherapy... - Organizing and planning therapies for the patients

- Baking and selling of baked goods

- Main Reception - Reception Blue Spa - Room Service - Gouvernante

Double Masters Degree in Business Administration and International Tourism and Hospitality Management.

Abitur 1,0

Baccalauréat mention très bien