Laisa Cassiano

Data Analysis and Strategic Reporting (Power Bi, Looker studio, Excel, DAX, SQL, GA). Development and daily delivery of management reports to the team and executives. Communication and Data-Driven Strategy. Cross-Functional Collaboration and Data Integration. Ensuring data quality, integrity, and governance, optimizing processes to improve the reliability of analyses.

Data Management & Business Intelligence. Developing strategies to attract potential customers. Strategic Management & Performance Analysis. Development of dynamic pricing strategies. Goal setting and tracking, including the development of strategic calculations to define objectives and financial projections. Monitoring profitability indicators, P&L, margin... Translating data into actionable insights. Leading daily strategic meetings, aligning the team with business goals.