Lara Atkinson

As Marketing Director, I create and execute the go-to-market strategy for PageGroup's core business to drive candidate and client acquisition goals across UK, Germany, Netherlands, Belgium, Switzerland, Austria, Poland, Luxembourg and the Nordics with my teams. Member of the UK and the German board.

Responsibility for marketing and communication programmes and budget for PageGroup's core business spanning UK, Germany, Netherlands, Belgium, Switzerland, Austria, Poland, Luxembourg and the Nordics. Member of the UK and the German board.

In that role I was responsible for marketing and communication programmes across all PageGroup brands in Germany, Poland and Austria and member of the Board at PageGroup Germany. Together with our colleagues in the European Shared Service Center, we drove the programme across CRM, website, digital media and multi-channel campaigns. All local social media channels and PR activities were handled by the team as well as internal communications and employer branding activities.

As Head of Marketing for the division Cash Market, I was responsible for service and product marketing for B2B and B2C clients as well as supporting the positive perception of the division by developing marketing and communication strategies and implementing them. Additionally, I was responsible for the Group's financial market training provider, the Capital Markets Academy since 2021.

- Developing a corporate story for the business area Cash Market, preparing speeches and position papers, writing interviews and by-lined articles for one of Deutsche Börse’s executive board members - Leading streams of strategic projects with a focus on communications, marketing and business development, e.g. the expansion of the famous stock exchange building in Frankfurt - Supporting the positioning of the area vis-à-vis the community in Frankfurt and politicians in Germany

- Main point of contact for global media outlets, writing press releases and articles, organising interviews as well as media trainings, steering internal spokespeople and PR agencies in Asia, Germany, UK and the US - Responsibility for PR and Social Media strategies as well as campaigns - Co-Editor of the company's blog and client magazine including content planning, creation, managing external writers and native advertising

- Developing a marketing strategy for Deutsche Börse Venture Network, a platform to connect start ups and investors, which included setting-up a website, creating content, establishing social media channels and newsletter - Marketing for IPOs/IBOs, serving as the main point of contact for external agencies - Supporting the Digital Strategy project of the business area Cash Market which included the launch of two websites and content management