Lars Bendix Düysen

Employee, Vice President Brands I Live I Licensing GSA, Sony Music Entertainment Germany GmbH

München, Germany


Professional experience for Lars Bendix Düysen

  • Current , since Oct 2015

    Vice President Brands I Live I Licensing GSA

    Sony Music Entertainment Germany GmbH

    Responsible for growth of business in the areas of brand partnerships, music licensing and live entertainment including merchandising. My team oversees GSA. Globally acting unit well aligned with our counterparts from US to Asia. Working with brands, agencies and media partners across all industries. Creating multi channel campaigns and campaign tools for younger target groups focussing on online and social media communication using Sony Music's unique consumer segmentation.

  • 2 years and 2 months, Sep 2013 - Oct 2015

    Vice President Brand Partnership GSA

    Sony Music Entertainment Germany GmbH

    Responsible for delivering growth of business in the areas of brand partnership, music licensing, live entertainment and merchandising

  • 2013 - 2013

    Functional Leader Brand Experience

    Telefónica Germany GmbH & Co. OHG

    Responsible for sponsorships and cooperations under the o2 brand in the area of music and entertainment including sponsorships o2 worlds (Hamburg & Berlin) and o2 Kinotag. Strategy and operations.

  • 2011 - 2013

    Senior Manager Brand Experience

    Telefonica Germany

    responsible for content- (e.g. music labels / film productions), media- (e.g. pro7 / sat1 / my video / tape tv) and hardware- (e.g. HTC/ Nokia) cooperations within o2 Germany's brand department; Steering of content partners like AEG & MLK; work with testimonials (Joko & Klaas), development of new business models and awareness drivers within telco and media industry. Leadership of crossfunctional teams.

  • 2009 - 2011

    Senior Partner Manager

    Telefonica o2 Germany

    Responsible for driving mobile payment service revenues. Key Account management for national and international accounts and payment aggregators such as Sony Ericsson, Nokia, Samsung, Microsoft, Google, Amazon, Axel Springer, Boku, Zonk, ... Business development: identification of partnering opportunities and sales activities for new products e.g. “Vritual Number”.

  • 2007 - 2009

    Department Manager Mobile Internet

    Telefonica o2 Ireland

    Responsible for O2 Ireland’s mobile internet product management and strategy. Full P & L responsibility for content & entertainment, consumer data products, mobile portals and mobile advertising. Delivery of new revenue streams for O2 Ireland to achieve growth in non SMS data revenue including the launch of mobile advertising on the O2 mobile internet portal. Implementation of international work with O2 Group, Telefonica and NTT DoCoMo. Team leadership of cross functional teams and direct reports

  • 2006 - 2007

    Head Of Music

    o2 (Germany) GmbH & Co. OHG

    Responsible for O2´s music product strategy. Launch of O2 Germany’s music store for PC and mobile. Negotiations with all major labels and independent aggregators to obtain and maintain content rights for the music store. Marketing co-operation with MTV and NOKIA and product launch of the “MTV Music Pack by O2” – exclusively available to O2 customers. Involved in several co-operations with partners like NOKIA, Sony Ericsson and BMG Entertainment. P & L responsibility for music category and l

  • 2002 - 2006


    Music To Market, Munich

    Agency for music productions and media marketing. Clients music productions & songwriting: SONY Music Media, Universal Music Publishing, Lou Bega, Martin Kesici, soccer club Schalke 04, VIAS Projects, Founders Angels. Clients media marketing: GIVE Records, Zero 2 Records, Auf die Plätze Tonträger, Kronenberg Music. Numerous songs on chart compilations and placement of single in Germany’s media control charts.

  • Product Manager / A&R

    BMG Europe München (Special Marketing Europe, Modul)

    product management, marketing and promotion planning for national product.

  • Product Manager International

    Universal Music - Island/ Mercury

    Product manager international: product management, marketing and promotion planning for USA and UK products

  • Autor

    EMI Music Publishing

  • Trainee

    Economia Werbeagentur


  • German

    First language

  • English


  • Turkish


  • French


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