Lars Hoffmann

Lead cross-functional teams and manage product-specific budgets to plan, execute, and optimize 360° marketing campaigns for both self-published and partner titles. Oversee full-funnel strategies across ATL (TV, radio, print), influencer, social, PR, and performance marketing to maximize awareness, engagement, and ROI. Manage partner portfolios in Germany via tailored trade marketing across Retail Media, onsite, POS, and DOOH. Champion innovation by testing new formats, channels, and targeting approaches.

Planned and executed marketing campaigns for Rail Nation, coordinating cross-functional expert teams to ensure cohesive and impactful execution. Acted as the primary liaison between marketing and product teams, aligning communication, strategy, and priorities. Created and implemented a brand guide to enhance product identity and ensure consistent messaging. Used analytics and BI tools to define KPIs and set up dedicated dashboards within the internal BI system to monitor and optimize performance.

Led development of a React Native app in collaboration with senior engineers, creating scalable solutions. Designed wireframes and prototypes in Figma and Adobe XD to improve UX clarity. Implemented Firebase database structures for app and game projects, ensuring reliable data flow. Oversaw execution and quality of all games on Famobi portals. Acted as main contact for game projects, co-developing concepts with the CEO and managing 10+ global teams to deliver standout HTML5 games.