André Bodlin

- Manage and grow key accounts such as Warner, Paramount, Leonine, MGM, Koch Films, Splendid, Tobis etc. - Creation and presentation of external/internal business reviews - Oversee and analyze the performance of the Sky Store portfolio by managing pricing strategies, revenues, costs & margins - Develop, pitch and execute price promotions to maximize transactions and revenues - Negotiate with new licensors in close collaboration with the Legal & Acquisitions department

- Key Account Management for Major Studios & Independents - Responsibility for the availability of the licensed content - Lifecycle management of the digital product portfolio for EST and TVOD - Cooperation with content acquisitions to ensure future content supply

- New release reporting and monitoring for the management - Participation in the digital customer marketing strategy - Support of the Key Account Management - Responsibility for the maintenance and further development of a new commercial / price promotion tool - Regular market analysis and competitor observation

- Management of the Social Media team - Social Media KPI monitoring and reporting for the dean of students - Planning and execution of recruiter marketing events to increase applicant count

- Responsibility for the TVOD 18+ program (indexed movies) - Editorial planning of the PPV program on Sky Select - Regular market analysis and competitor observation - User-Interface planning

- Content creation for all Social Media channels of the course of studies "Medienwirtschaft" - Social Media KPI monitoring and reporting for the dean of students

Betriebs- und Volkswirtschaft, Medienwissenschaft, Controlling, Marketing, Konzeption und Analyse, Produktion oder Unternehmensführung, Medienrecht, Medienproduktion, Rezeptionsforschung und Methoden der quantitativen Kommunikationsforschung