Laura Degiovanni

Create and develop the Project

I accompany ,support,act for companies developing their Retail network within foreigner markets- focus Asia

- New clustering of 183 points of sale (total chain) - buying architecture on a grading and clustering base - Definition of needs per class groups, use destination and delivery - End season briefing to product team - Monthly “best-seller reviews” for monitoring sales in progress, re launch best sellers, OTB definition - Selection of collection and of product capsules - Definition of delivery plan - Pricing architecture of Retail offer

Developement : openings, Dept Store agreements, franchisee management Budget : definition, responsibility on P&L ,. implementation of corrective measures where necessary, profitability analysis Direct Marketing: In store events , promotional and fidelity program Management: Ensure de effective management of direct, franchisee and corners point of sales. Plan and coordination of trade policy respecting the brand strategy and with great attention to the “country specificity”, P&L responsability .