Laura Meyer

I work as a senior consultant in mobility services & strategy, especially focussed on digital innovation & design management. Project work so far has taken me to crossfunctional organizational development, program management and controlling. Clients are in a variety of industries, for example including automobile manufacturing, tech conglomerates, and energy infrastructure providers. Additionally, I enjoy teaching design thinking to clients across various industries and to my colleagues.

Title of my thesis: "The Luxury Urban Living Environment: A Promising Opportunity for a Premium Vehicle Manufacturer? A resource-based view approach for evaluating a diversification option for Daimler AG"

During my internship at Daimler Business Innovation, I spent most of my time exploring and developing topics related to smart cities, car-to-home connectivity, car sharing, demographic changes in urban areas, social trends in megacities and many more. I learnt about ideation methods and agile work and enjoyed working in a truely cross-functional team.

Vehicle Personalization & Project Planning

Unternehmensstrategie

Bachelor thesis title: "How does the growing importance of environmental sustainability impact the automotive industry from the customers' and manufacturers' perspective?"