Laura Müller

• Oversee and coordinate cross-functional projects, particularly in the area of Equipment-as-a-Service • Drive company-wide process optimization and streamline execution • Support programs in advancing the organization's strategy through the formulation of management recommendations • Act as a bridge between initiative owners and the Executive Leadership Team by providing management reports • Assume responsibility for project outcomes and managing interdependencies with in- and external stakeholders

• Lead discovery, consulting engagement, and Go-to-Market workstreams • Directly interface with business partner C-suites by supporting commercial deal analyses, and contract structuring, as well as moderating workshops and interviews • Develop end-to-end business models and assess value creation potential for digital offerings • Conduct financial structuring tasks including pricing design, risk assessment, and profitability analysis • Supervise the team's internship program

• Identification of value sources by applying relayr’s value stack (technology, insurance, financing, and delivery) to the customer’s business needs • Support research and synthesis for internal strategy projects • Generate the associated deliverables and collateral to support the sales process • Creating an end-to-end Go-to-Market strategy to ensure a successful launch of the new digital offering (market study, competitive analysis, pricing strategy, etc.)

Entwicklung einer Marketingstrategie

Qualitäts- und Änderungsmanagement l Erfassung und Präsentation relevanter Prozesse und KPIs l Betreuung eines Projekts zur BEV Befähigung der Auslandsstandorte

Pflege der Internetpräsenz I Erstellung von Marketing- und Vertriebsunterlagen I Betreuung von TV Produktionen

Pflege der Social Media Kanäle I Organisation von Fotoshootings I Erstellung von Werbetexten

Newsletter Erstellung I Corporate Design I Formulierung und Übersetzung von Werbetexten

• Focus: Innovation and Strategy • Design Thinking seminar in cooperation with the LBV Bayern • Project course “Innovation Scouting in Health Care” at the chair for Innovation Management • Semester abroad: Florence (Italy) • Extra-curricular activities: 180 Degrees Consulting Munich

Marketing, Management and Innovation

Iberoromanischer Kulturraum, Geographie