Laurence Masseron

Developing and implementing SEO and link building campaign for clients in the UK/USA/AUS and France Setting up targets (revenue, traffic, conversion, ROI) Creating and optimising PPC campaigns (including feed management) Planning and managing Display campaigns Monitoring and reporting on performance Keeping up to date with Google updates (both SEO and Paid)

Responsible for driving successful SEO & Paid strategies to a wide variety of clients Set and drive SEO strategic plan; responsible for setting up targets, strategic recommendations for ambitious growth in UK, USA and Germany Lead, manage and develop an SEO team with proven track results (ROI growth, ABF keywords)

Provided strategic direction on paid search campaigns, including both UK-specific and international campaigns Responsible for a yearly advertising budget totalling £700,000 Managed the client briefs and expectations at all levels including responding to search briefs and formulating budgets Responsible for Search Planning/Execution Developed strong relationships with clients and search networks