Lavanya Sharma

Optimizing SEM campaigns across global markets, including Google Ads and Apple Search Ads (ASA), to drive app growth and user acquisition at scale. Spearheaded data-driven strategies to optimize ROI and enhance campaign efficiency while collaborating with cross-functional teams such as Creative, ASO, MarTech, and Data Analytics.

As the Senior Associate Agency Account Manager for Google Ads, worked with multiple agencies & companies quarterly fo Indian, Australian, UK, USA and other markets. Analyzed & resolve issues of advertisers to improve ads account performance as per their goals. Curated media plans, work with industrial benchmarks for all verticals on all networks along with Google Analytics, tag manager, merchant account and other tools.

(WFH) Wrote articles weekly for Digital Marketing topics Worked on ad creatives & content for digital presence

Senior Executive at the Highest Escalation Social Media Technical Team for India's largest telecom company Airtel.

Nesting Advisor for the Nectar Card of Sainsbury's marketing & technical team (Contract)

Learned about designing a responsive website Worked on the back-end of website

Co-founded the food delivery app & handled the Online & Offline marketing of the application while handling backend of the website

Government College of Engineering & Technology