Leire de Blas

-Co-developing the creative brief and visual direction for the EU relaunch of Gliss and Taft — curating fashion references and contributing to the visual concept for brand campaigns. -Supporting the social media content workflow: proposing content ideas, drafting briefs for creative agencies, giving feedback on concepts, and producing content. -Leading e-commerce page management across all Henkel hair care lines — producing the content and coordinating with internal stakeholders.

-Led communications and developed the communication strategy for the Gau Beltza project in collaboration with the Project Manager, covering social media, press, website, and email marketing through CRM (MailChimp, Brevo). -Developed and executed the social media strategy for Taupa, managing accounts and creating engaging content. -Graphic designer for both print and digital materials, ensuring consistent brand identity across all channels.

As part of the communications team for the Euskaraldia project: -Led the social media platform for Euskaraldia, a major Basque-language social and cultural movement with 100,000+ participants. -Managed and engaged a digital audience of 15,000+ through creative content and data-driven strategy, growing the Instagram community by 28% and generating over 10M views across Instagram, Facebook, TikTok, and X in just 9 months. -Introduced the brand to TikTok: produced, edited, and optimized short-form video (TikT

Aloka is a startup providing an app for renting film equipment among professionals. I collaborated closely with the marketing cheaf and software engineer to build the brand’s digital presence from scratch. -Built the brand’s social media presence on Instagram and TikTok, producing short-form videos, designing graphics and growing a targeted community of 1,300 film professionals. -Created SEO-optimized web content, email campaigns (HubSpot CRM), and audiovisual content (Adobe Premiere and Illustrator), gene

-Facilitated training in participatory video techniques for adult women, leading a team to produce a short film in just four days. -Guided the creative process, promoted collaborative decision-making, and fostered hands-on learning, developing skills in video production, team leadership, and creative storytelling.

I was selected through the Global Training trainship to join the communications team of the National History Museum of Montevideo. -Produced the museum’s most viewed Instagram video at the time, achieving 8× higher reach than average posts (+839%), and introduced the museum to TikTok to reach new audiences and visitors, planning and executing strategic campaigns to boost its digital presence. -Wrote SEO-optimized web content to enhance online visibility. -Filmed, edited, and animated audiovisual content fo

-Honors in Social Media Marketing Strategies (course).

-Honors in Art Direction (course). -Final Degree Project: Created an advertising campaign from an audiovisual perspective for the Royo Brand sustainable fashion brand; graded 9/10 (with distinction): https://addi.ehu.es/handle/10810/58932

-Final Degree Project: Created an Instagram advertising campaign from an art direction perspective for the Sewithyai sustainable fashion brand; graded 9/10 (with distinction).: https://addi.ehu.es/handle/10810/55630