Lennart Colpe

As digital marketing executive, I was able to gain a wealth of new valuable experiences in the operational management of campaigns, and establish new concepts for success control in many areas such as Paid Media, SEO, and Social, which have helped not only me but the entire team in setting new benchmarks in terms of campaign performance.

As business insights executive, I was able to cover a wide range of tasks in the field of strategy and analysis, from conducting regression analyses and modeling market models, to consulting other departments, all the way to presenting monthly performance reviews to the management board. It was a very challenging, educational, and enjoyable time, during which, in the role of an in-house consultant, I was able to implement many of my ideas and approaches for data-driven decision support in marketing.

Program incl. Forecasting, Commerical Finance, Business Insights

Main Activities: Desk Research; Data Preparation and Analysis

Major in Marketing with emphasis on Consumer Research and eBusiness

Major in Marketing and Corporate Governance