Leo Herbst

• Enabling Google's most promising customers to unleash their full potential and achieve extraordinary growth using Google Ads • Boosting customer revenues by XX m€ resulting in additional X m€ business for Google • Consistently outperforming targets significantly; distinction as team's highest performer

• Co-started Westwing Delivery Service, built business model and processes from scratch - Hired and co-led team of 10+FTEs achieving major progress in fast-paced environment - Scaled new service to 100% coverage of Munich metropolitan area • Created extensive business case for XXm investment into new automated logistics center and assisted implementation thereof • Managed large-scale project to remodel inbound processes. Led successful IT implementation, operational roll-out to all Westwing warehouses

• Trading and reselling of digital assets, electronics, rare collectibles, high fashion, automobiles and sports equipment

• Led startup in the field of marketing and CSR, developed innovative products and set up outsourced production and logistics system • Initiated collaborations with international development organizations like SOS Children’s Villages, major banks like Volksbanken-Raiffeisenbanken and Olympic medalists • Successful exit to pursue new challenges

• Worked on innovations capable of meeting the demand for sustainable urban mobility • Analyzed trends and technologies such as autonomous driving and ridepooling • Studied customer preferences, pricing structures, regulations and infrastructural implications

• Analyzed and developed new pricing strategy and discount structures for leading technology group • Conducted menu-based conjoint analysis and optimization of discount pricing for restaurant franchise • Analyzed competitive landscape and prepared rollout for new product category in consumer electronics

• Developed novel sharing economy concept for motorcycles and helped prepare global rollout • Enhanced project management skills at interface between BMW, project team and software development firm. Became familiar with innovation and intrapreneurship in large corporation

• Analyzed competitors positioning, strengths, weaknesses and tactics. Examined and evaluated various new fields of application for firm’s products • Targeted most promising area and drafted in-depth report illustrating technologies, competitive landscape and industry forecasts. Presented key findings to chief executives and owner of the company

Entrepreneurial qualification program of UnternehmerTUM that fosters personal and professional development through projects, workshops, mentoring and coaching. Enabling scholars to take over responsibility and leadership as founders of new businesses or executives in existing companies

Entrepreneurship