Leon Böhm

• Keyword analysis & research with Google Ads • Development of measures to increase organic visibility • On-Page optimizations of all international stores (snippets, content creation, category management, UX & content improvements) • Writing SEO-optimized articles and category texts • Content management of the blog/guide • Creating SEO reports with Google Data Studio

• general support of the search engine optimization team • project management responsible for online shop category „brands“ • review and development of strategies to increase the visibility of the top SEO keywords, keyword analysis • support in social media marketing (Pinterest) • content maintenance in the Magento backend in the project „Transcreation“ for international content creation • touch points with Google Search Console and Google Analytics

• writing blog posts • own research own technical topics • optimization of texts according to SEO guidelines

• website prototype design • recruitment, selection and control of test purchases (field control) • contact person and project manager for mystery shoppers • organisation and control of data collection • data input and evaluation (in Excel) • newsletter creation and mailing • support of the social media channels (Facebook)

Semester abroad at Cal State Long Beach • marketing courses with focus on digital marketing and advertising promotion • journalism social media communication

• interdisciplinary Bachelor‘s program consisting of business, design and technology • audiovisual media focus (movie & studio productions) • study projects in the field of project management, scientific survey of small and medium-sized enterprises and chatbot design