Leon Franken

- Engaged in cross-industry management consulting with expertise in sales strategy, key account management, business development, and process optimization. - Provided strategic insights and solutions tailored to specific industry challenges, fostering growth and optimization for clients. - Delivered value through a flexible and freelance approach, adapting consultancy services to the unique needs of each industry.

- Managed SPRK.global, an AI-driven distribution platform, achieving efficient matchmaking of food supply and surplus with demand, revolutionizing food distribution dynamics. - Led the strategic initiative for the European launch of SPRK.global, laying the groundwork for subsequent international expansion. - Expertly managed and motivated a Business Development/Sales team of nine members, fostering a high-performance culture and driving team success

- Managed KarmaKollektiv's innovative economic model, establishing the start-up based on inclusivity, fair trade, and sustainability, while eliminating plastic waste through creative packaging solutions. - Built and led a dynamic team of 13 core members and over 100 production personnel, fostering a collaborative and inclusive work environment. - Achieved significant market penetration by securing listings in approximately 1500 outlets, driving a substantial yearly revenue of €1.2 million in 2023.

- Orchestrated Red Bull's global student marketing program, managing over 1700 student Brand Managers across 87 countries, significantly enhancing brand engagement and reach among the youth demographic - Developed and implemented a comprehensive global strategy, aligning marketing efforts with Red Bull's corporate vision and driving consistent growth in diverse markets - Provided expert guidance, approval, and follow-up on business plans internationally ensuring local strategies were effectively integrated

- Led the student marketeer program, managing a team of 13 students across East Germany, significantly increasing brand engagement and awareness among the youth demographic. - Spearheaded all sports marketing initiatives in East Germany, resulting in increased visibility and market penetration for key sporting events and promotions. - Directed high-profile projects such as MotoGP, Red Bull Air Race, Ironman Rügen, and the Berlin Marathon, achieving record-breaking attendance and media coverage.

- Led the National Key Account Management team to achieve record-breaking sales growth, through innovative strategies and effective client relationship management. - Pioneered the "UA PRO" international student brand ambassadors program, significantly enhancing brand visibility and engagement among younger demographics across multiple countries. - Drove a landmark collaboration with the Austrian Ski Team and increased international brand marketing impact.