Li Fang

Responsible for brand localisation strategy, operations and partnership building in Germany and the German-speaking region, building brand equity and consumer experience and helping the brand to grow sustainably in the region.

A one-stop solution provider of data-driven services, consultancy and training for global cross-border e-commerce businesses on tax, product and other extended producer responsibility compliance within Europe (including the EU and UK).

Helping Asian manufacturers and brands to enter the European market through online retail and wholesale digital trade, helping to shape DTC brands and more local market strategies, recruiting talent and building partnerships, conforming to local market norms and achieving local sustainability of global business.

Based on full media audience research results and consumer market, advertising market research data, combined with program production and R & D team, the development of advertising into the film, television, radio and network programs.