Lina Kienle

Direct reporting to the Business Unit Director. Budget and time control of market research projects in the industry and technology fields, as well as general project management tasks: timetables, questionnaires, and client contact including international clients (mostly within the GfK network). Responsible for data analysis for presentations and reports. Making and follow-up of proposals and quotes for research projects as well as briefing with clients.

Making purchasing orders in SAP and information updates, market research of suppliers, and translation of documents in English, Spanish and German.

Support for the development of loyalty strategies and communication campaigns as well as public relations matters. Contact with Graphic Design and Advertising Agencies to receive proposals for a new project to change the corporate image of the Company. Development of letters and presentations to support the sales force. Development of direct marketing material: flyers, posters, letters, e-mail newsletters, etc.

In charge of the creation and handling of the database of an important study that was taking place nationwide.

Exchange Semester

Marketing