Linda Massaro

- Executed trade marketing plans and contributed to marketing campaigns by translating market insights into actionable strategies that increased brand presence. - Analyzed sell-out performance and collaborated with external agencies, preparing creative briefs and delivering actionable insights to support sales teams. - Coordinated in-store activations with agencies, managing hostesses and ensuring smooth execution.

- Improved English language proficiency and developed cross-cultural communication and organisational skills. - Developed creative problem-solving, adaptability, and time management in a international environment. - Enhanced my ability to set priorities and manage multiple tasks.

- Conducted demand and supply analysis to generate accurate forecasting and production planning. - Prepared reports and benchmarks to optimise logistics allocation and enhance cross-functional team collaboration. - Analyzed market data to support merchandise strategy.

- Assisted in managing BOMs using PLM systems and conducted data checks via Power BI. - Supported prototype preparation and collection catalogues, ensuring alignment with brand guidelines. - Generated insights to support client recommendations.

Thesis title: "Brand Activism: a convenient evolution? An analysis of the fashion luxury sector and the case of Gucci S.p.A."

Thesis title: “An innovative business model: the fast fashion."