Masuma Hashimova

Support the team in driving the adoption and use of SPARC, the core TPM tool used for promotion management and account planning Acted as an interface between business users and DevOps team; created user stories, bugs, and tasks in Azure Actively contributed to sprint planning, daily stand-ups, sprint reviews, and retrospectives (Scrum) Conducted system integration testing and data validation using SQL integrated with an SAP HANA-based ERP system to verify business logic and data consistency

Developed brand-level promotion guidelines aligned with profitability targets Analysed promotion share, depth, and incremental sales to assess the effectiveness of global promotional activities Conducted price elasticity analysis in Q2/Q3 to support pricing decisions Performed market share analysis and contributed to periodical updates of the promo dashboard in Power BI Coordinated with regional category teams for data collection and support of Net Revenue Management strategies