Linh Thi Thuong Phan

Setting up and execute roadmaps for the introduction of new products or updates and the phasing-out of existing products. Developing sales plans in cooperation with the sales channels and key accounts in order to maximize the support to the sales processes. Define and manage the marketing budget and P&L. Plan, build and maintain relations with company stakeholders in order to stay connected to the developments and trends in the market

Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities Lead innovation/activation projects deployment and the integrated activity schedule to ensure consistency with Brand Key Vision and Brand Vision Plan including communication strategy Monitor and evaluate brand performance to recommend, and execute appropriate ways to increase brand equity