Lisa Filina

• Driving marketing strategy and brand presence across Instagram and LinkedIn • Creating content, visuals, and campaigns for recruitment, events, and key milestones • Managing content calendar and posting schedule to keep messaging consistent • Tracking analytics to optimize audience engagement and reach • Representing the brand's voice across all communication with students, partners, and the community

• Advised Richtungswechsel, a Viennese non-profit advocating for prison reform and offender reintegration, as part of a pro-bono student consulting engagement through 180 Degrees Consulting • Designed a sustainable funding strategy and scalable partnership models, identifying corporate sponsors, public institutions, and local organizations as potential long-term supporters • Conducted stakeholder and market research to map funding opportunities and assess the organization's value proposition for potential p

• Managed and optimized Instagram and Facebook channels to enhance brand visibility and engagement. • Executed sales strategies and provided exceptional customer support to drive revenue growth and ensure customer satisfaction. • Assisted in maintaining accurate inventory records and optimizing stock levels to meet customer demand efficiently.

Specializations: Marketing & Consumer Research, Strategy & Organization Thesis Topic: Rebranding International Fast-Food Chains in Russia: Exploring Consumer Preferences Amid Geopolitical Tensions