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Lisa Henke

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Freiberuflich, Strategic Researcher & Customer Experience Manager for B2B & B2C, freelance
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Research Methods
Customer Experience Management
User Experience
User-Centered-Design
Project Management
Consumer insights
Market Research
Innovation analysis
Usability Testing
Concept development
User Research
Survey
touchpoint management
UX
Consumer marketing
Energy management
Workshop
Design Thinking
Agile Methods
Strategic thinking
Strategic mindset
Innovation
Coaching

Werdegang

Berufserfahrung von Lisa Henke

  • Bis heute 14 Jahre und 7 Monate, seit Dez. 2010

    Strategic Researcher & Customer Experience Manager for B2B & B2C

    freelance

    As a creative strategist I combine analytical and creative skills, to create insights and strategies which connect with users and achieve business goals. Formulating customer insights and transfer them in actionable customer experience programs & KPIs or JTBD & Personas is what drives me. Equally important though is to enable teams to integrate the customer voice in their daily work routines. Exemplary clients: MAN, Cartier, GIZ, Lego, ImpactHub, Accenture (launchlabs), Lamilux or Maschinenraum (Viessmann)

  • 2 Jahre und 6 Monate, Apr. 2020 - Sep. 2022

    Head of UserLab (user research)

    Viessmann Group

    - UX & User research team mgmt., usercentric process implementation, strategic positioning, customer experience & touchpoint management - methods: CX framework & KPI dashboard, product research strategy & roll-out, qual & quantitative user & market research, UX testing & validation

  • 2 Jahre und 9 Monate, Aug. 2017 - Apr. 2020

    Senior User Researcher

    Viessmann Group

    - qual & quantitative user & market research, UX testing & validation, expert consultation, training & enablement programs - methods: interviews & survey, UX (prototype & in-App) testing, usability frameworks, roadmaps & opportunity mapping, data analytics, workshops

  • 2 Jahre und 5 Monate, Sep. 2014 - Jan. 2017

    Senior Strategic Designer

    BCG Digital Ventures

    - ethnographic research, opportunity mapping, concept validation & roadmaps, usability testing & UX frameworks, - methods: interviews & surveys, customer journeys & personas, service blueprint, idea & concept validation, usability metric, business model

  • 1 Jahr und 6 Monate, Feb. 2012 - Juli 2013

    Research Designer & Trend Analyst

    PCH INNOVATION

    - Analysis & identification of upcoming societal & technological changes to develop strategies focussing on the rapidly changing costumer & society needs. - Transfer the gained insights into concepts & guidelines for the client with the help of developed frameworks, design-research-tools and user-centered methods.

  • 3 Monate, Jan. 2011 - März 2011

    Research Designer

    Square1design

    - Analysis of user needs and strategic research to identify upcoming (usage) scenarios and create product concepts - Methods: Workflow & User-analysis, Shadowing, Trend-forecast, Qualitative Research, Requirement-catalog, Concept Generation & Visualization, Design - Clients: Sheba (Mars)

  • 1 Jahr und 2 Monate, Nov. 2009 - Dez. 2010

    Industrial Designer

    P9 Design

    - Conducted market research, ergonomic studies,user testing, focus groups - Created new marketing, branding strategies design guides and database for future product looks - Generated new product design concepts, provided design refinement, 3D models - Clients: Braun, Honeywell (KAZ), Smartfish

  • 6 Monate, März 2008 - Aug. 2008

    Industrial Design Trainee

    Designaffairs

    - Created and conducted Industrial Design projects, incl. sketching, 3D modeling & prototyping, renderings, layouts and presentations - Contributed, documented and delivered design requirements based on created guidelines & styling themes - Clients: Siemens (healthcare)

Ausbildung von Lisa Henke

  • 10 Monate, Apr. 2011 - Jan. 2012

    Design-Thinking - Basic & advanced track

    Hasso Plattner Institute

    Projects: - Friederich II exhibit “Friederisiko“ brandstrategy, exhibition conception - Johnson & Johnson, usertool for cancer-treatment in the healthcare-system

  • 5 Jahre und 8 Monate, Aug. 2003 - März 2009

    Diplom Industrial Design

    Bergische Universität Wuppertal

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Muttersprache

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