
Lisa Henke
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Lisa Henke
- Bis heute 14 Jahre und 7 Monate, seit Dez. 2010
Strategic Researcher & Customer Experience Manager for B2B & B2C
freelance
As a creative strategist I combine analytical and creative skills, to create insights and strategies which connect with users and achieve business goals. Formulating customer insights and transfer them in actionable customer experience programs & KPIs or JTBD & Personas is what drives me. Equally important though is to enable teams to integrate the customer voice in their daily work routines. Exemplary clients: MAN, Cartier, GIZ, Lego, ImpactHub, Accenture (launchlabs), Lamilux or Maschinenraum (Viessmann)
- UX & User research team mgmt., usercentric process implementation, strategic positioning, customer experience & touchpoint management - methods: CX framework & KPI dashboard, product research strategy & roll-out, qual & quantitative user & market research, UX testing & validation
- qual & quantitative user & market research, UX testing & validation, expert consultation, training & enablement programs - methods: interviews & survey, UX (prototype & in-App) testing, usability frameworks, roadmaps & opportunity mapping, data analytics, workshops
- 2 Jahre und 5 Monate, Sep. 2014 - Jan. 2017
Senior Strategic Designer
BCG Digital Ventures
- ethnographic research, opportunity mapping, concept validation & roadmaps, usability testing & UX frameworks, - methods: interviews & surveys, customer journeys & personas, service blueprint, idea & concept validation, usability metric, business model
- 1 Jahr und 6 Monate, Feb. 2012 - Juli 2013
Research Designer & Trend Analyst
PCH INNOVATION
- Analysis & identification of upcoming societal & technological changes to develop strategies focussing on the rapidly changing costumer & society needs. - Transfer the gained insights into concepts & guidelines for the client with the help of developed frameworks, design-research-tools and user-centered methods.
- 3 Monate, Jan. 2011 - März 2011
Research Designer
Square1design
- Analysis of user needs and strategic research to identify upcoming (usage) scenarios and create product concepts - Methods: Workflow & User-analysis, Shadowing, Trend-forecast, Qualitative Research, Requirement-catalog, Concept Generation & Visualization, Design - Clients: Sheba (Mars)
- 1 Jahr und 2 Monate, Nov. 2009 - Dez. 2010
Industrial Designer
P9 Design
- Conducted market research, ergonomic studies,user testing, focus groups - Created new marketing, branding strategies design guides and database for future product looks - Generated new product design concepts, provided design refinement, 3D models - Clients: Braun, Honeywell (KAZ), Smartfish
- 6 Monate, März 2008 - Aug. 2008
Industrial Design Trainee
Designaffairs
- Created and conducted Industrial Design projects, incl. sketching, 3D modeling & prototyping, renderings, layouts and presentations - Contributed, documented and delivered design requirements based on created guidelines & styling themes - Clients: Siemens (healthcare)
Ausbildung von Lisa Henke
- 10 Monate, Apr. 2011 - Jan. 2012
Design-Thinking - Basic & advanced track
Hasso Plattner Institute
Projects: - Friederich II exhibit “Friederisiko“ brandstrategy, exhibition conception - Johnson & Johnson, usertool for cancer-treatment in the healthcare-system
- 5 Jahre und 8 Monate, Aug. 2003 - März 2009
Diplom Industrial Design
Bergische Universität Wuppertal
Sprachen
Englisch
Fließend
Deutsch
Muttersprache
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