Lisa Henke

As a creative strategist I combine analytical and creative skills, to create insights and strategies which connect with users and achieve business goals. Formulating customer insights and transfer them in actionable customer experience programs & KPIs or JTBD & Personas is what drives me. Equally important though is to enable teams to integrate the customer voice in their daily work routines. Exemplary clients: MAN, Cartier, GIZ, Lego, ImpactHub, Accenture (launchlabs), Lamilux or Maschinenraum (Viessmann)

- UX & User research team mgmt., usercentric process implementation, strategic positioning, customer experience & touchpoint management - methods: CX framework & KPI dashboard, product research strategy & roll-out, qual & quantitative user & market research, UX testing & validation

- qual & quantitative user & market research, UX testing & validation, expert consultation, training & enablement programs - methods: interviews & survey, UX (prototype & in-App) testing, usability frameworks, roadmaps & opportunity mapping, data analytics, workshops

- ethnographic research, opportunity mapping, concept validation & roadmaps, usability testing & UX frameworks, - methods: interviews & surveys, customer journeys & personas, service blueprint, idea & concept validation, usability metric, business model

- Analysis & identification of upcoming societal & technological changes to develop strategies focussing on the rapidly changing costumer & society needs. - Transfer the gained insights into concepts & guidelines for the client with the help of developed frameworks, design-research-tools and user-centered methods.

- Analysis of user needs and strategic research to identify upcoming (usage) scenarios and create product concepts - Methods: Workflow & User-analysis, Shadowing, Trend-forecast, Qualitative Research, Requirement-catalog, Concept Generation & Visualization, Design - Clients: Sheba (Mars)

- Conducted market research, ergonomic studies,user testing, focus groups - Created new marketing, branding strategies design guides and database for future product looks - Generated new product design concepts, provided design refinement, 3D models - Clients: Braun, Honeywell (KAZ), Smartfish

- Created and conducted Industrial Design projects, incl. sketching, 3D modeling & prototyping, renderings, layouts and presentations - Contributed, documented and delivered design requirements based on created guidelines & styling themes - Clients: Siemens (healthcare)

Projects: - Friederich II exhibit “Friederisiko“ brandstrategy, exhibition conception - Johnson & Johnson, usertool for cancer-treatment in the healthcare-system