Lisa Parslow
Bis 2018, Field Marketing Manager, Commvault Systems GmbH
Sydney, Australien
Über mich
A Certified Practising Marketing Executive with a wealth of experience specialising in demand generation, within leading high-tech organisations. Proven success in developing marketing strategies and communication programs that exceed targets and delivering high value lead generation programs that capture market attention and drive revenue growth. Focused on adding “real measurable value” to businesses, with proven increases to market share and revenues, while still providing an exceptional customer experience. Achievements include generating $13m revenue from a single marketing event. Also developed a lead nurture program which led to an over achievement of target by 120%. A valuable leader who builds effective working relationships across all levels of business. Able to create high performing team environments, with a shared mission and drive for results. To learn more about me, you can visit my website: www.lisaparslow.com.
Werdegang
Berufserfahrung von Lisa Parslow
Developed and executed the ANZ marketing strategy for the CIO and customer base portfolio. Marketing lead for ANZ Elevate, Discover and Innovation Day series of events.
Developed and executed the channel and alliance marketing strategy for Commvault in ANZ.
Developed and executed the marketing strategy of Oracle's Enterprise Resource Planning, Enterprise Performance Management and Supply Chain Cloud Solutions across Asia Pacific. This included: GTM Marketing Strategy, Content creation & management, Digital demand generation, Lead maturation, Awareness programs, Stakeholder engagement.
Developed and executed the ANZ marketing strategy for Oracle’s Customer Experience, Enterprise Performance Management and Analytics Product Portfolios. Also responsible for industry marketing to the Government, Higher Education & Health and Financial Services (Banking & Insurance) sectors. This included: GTM Marketing Strategy, Demand generation, Lead maturation, Awareness programs, Account-based marketing programs, Stakeholder engagement.
3 Monate, Apr. 2009 - Juni 2009
Director
Marketing Mix Consulting Services
Provided cost effective lead generation programs with a focus on IT&T clients. Closed the business when approached by Oracle to work in a Senior Marketing Manager role.
Set the marketing strategy and executed this strategy across the relationship business: Education, Government, Mid-Market & Large Enterprise within the ANZ region.
2 Jahre und 1 Monat, Feb. 2006 - Feb. 2008
Marketing Manager ANZ
Autodesk
Set the marketing strategy and executed this strategy for ANZ vertical industry programs targeting SMEs to Enterprise accounts. In addition to marketing, the role also involved managing PR for ANZ.
5 Monate, Okt. 2005 - Feb. 2006
Marketing Communications Manager ANZ
Siebel Systems
Contract role prior to Oracle acquisition) Executed the marketing and communication (PR) programs across ANZ region.
11 Monate, Nov. 2004 - Sep. 2005
Marketing Specialist South Asia Area
Teradata Corporation
Executed marketing and event programs across Australia, India, Malaysia, New Zealand, Singapore and Thailand.
Worked for Data Advantage/Baycorp Advantage (which is now known as Experian). Executed marketing and event programs across Australia.
5 Monate, Apr. 2001 - Aug. 2001
Marketing Communications Coordinator Asia Pacific
Integration Management
(Contract Role) Executed marketing programs across Asia Pacific.
2 Jahre und 2 Monate, März 1999 - Apr. 2001
Marketing Communications Coordinator
Wilcom
Executed marketing campaigns which included: event execution (including international events), content development and management of customer facing newsletter, development & creation of product collateral.
4 Jahre und 8 Monate, Aug. 1994 - März 1999
Marketing Executive ANZ
Southern Graphtec Systems
A subsidiary’s of Graphtec Corporation in Japan. Responsible for marketing to targeted accounts.
10 Monate, Nov. 1993 - Aug. 1994
Marketing Assistant
Eminent Marketing
The owner of Eminent Marketing closed the business in August 1994 to go on maternity leave.
Sprachen
Englisch
Muttersprache
Spanisch
Gut